Are you a supporter of Unseen or follow our fortunes online or on social media? I am sure you have noticed that we look different. We have a new logo, new colours, and new typefaces.
Which begs the question: why?
The answer is simple. Unseen is made up of many brilliant programmes, from specialist care for survivors to supporting businesses tackling modern slavery. From training for professionals and schools to our 24/7 Modern Slavery & Exploitation Helpline and our work with governments on policy and legislation. As these programmes have developed, it has become less clear that they are all related.
This matters because, as a charity, it’s vital that we effectively communicate the value we bring to the fight against modern slavery. Not only to our supporters but the governments, businesses and institutions we are trying to influence.
This new look is one way of doing that. A means to instantly communicate to people that know us well, and not so well, that all these programmes are part of the Unseen family and complement one another. That the sum of what we do is greater than the parts.
Are you a business already collaborating with us or considering doing so? It’s good to know the advice you receive from Unseen is informed by unique practice, research, insight and unrivalled data from the Modern Slavery & Exploitation Helpline.
Or are you a decision-maker or influence any initiative in tackling modern slavery? This refreshed identity helps convey the breadth of our experience – and therefore shows that we know what we’re talking about.
The new-look Unseen was created by our partner and long-time supporter, Estrella Ventures, for free.
Our mission to end slavery has not changed. Neither have our values. We just look slightly different – and make it clear that all the things we do sit under the Unseen umbrella.
I am delighted by the results, and I hope you are too.
