
Think of the welcome notification you get on your mobile phone from the local telecoms provider when you arrive in a foreign country.
Now imagine if that welcome contained succinct, vital information on how to stay safe and who to contact if you need help.
That’s the idea behind a campaign to help Ukrainian refugees avoid the threat of human trafficking when they arrive in the UK.
Human trafficking and Ukraine
When there are thousands of vulnerable people on the move, as in the Ukraine war, there are traffickers who will prey on them – offering lifts, for example, or the promise of accommodation and work.
The Ukraine Welcome campaign aims to persuade telecoms operators to provide simple safety information instead of just a routine welcome and information about costs.
A joint project by Unseen and brand agency BBD Perfect Storm, it will include anti-slavery information, such as the number of our free Helpline 08000 121 700.
The campaign currently consists of films and other social media posts that encourage Twitter users to tweet operators Vodaphone, E3, O2 and Three, asking them to create a customised welcome message.

You can see the welcome text we’re suggesting and some of the social media posts pictured above.
If you have a Twitter account, search the hashtag #GetTheMessage or go to www.getthemessage.uk and add your voice to the campaign.